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Writing for Public Relations and Strategic Communication
William Thompson
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Writing for Public Relations and Strategic Communication
William Thompson
Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.
442 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 3, 2021 |
| ISBN13 | 9781793511881 |
| Publishers | Cognella, Inc |
| Pages | 442 |
| Dimensions | 875 g |
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