Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism - John Heeley - Books - Channel View Publications Ltd - 9781845414931 - February 15, 2015
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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism

John Heeley

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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 15, 2015
ISBN13 9781845414931
Publishers Channel View Publications Ltd
Pages 192
Dimensions 241 × 162 × 18 mm   ·   460 g

See all of John Heeley ( e.g. Paperback Book and Hardcover Book )