Tell your friends about this item:
Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management
Joe Tidd
Price
S$ 233
Ordered from remote warehouse
Expected delivery Dec 4 - 17
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management
Joe Tidd
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.
448 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 4, 2010 |
| ISBN13 | 9781848163546 |
| Publishers | Imperial College Press |
| Pages | 448 |
| Dimensions | 156 × 233 × 29 mm · 776 g |
| Editor | Tidd, Joe (Spru, Univ Of Sussex, Uk) |
![Cover for Joe Tidd · From Knowledge Management To Strategic Competence: Assessing Technological, Market And Organisational Innovation (Third Edition) - Series on Technology Management (Hardcover Book) [3 Revised edition] (2012)](https://imusic.b-cdn.net/images/item/original/831/9781848168831.jpg?joe-tidd-2012-from-knowledge-management-to-strategic-competence-assessing-technological-market-and-organisational-innovation-third-edition-series-on-technology-management-hardcover-book&class=scaled&v=1438800806)