Marketing Communications: An advertising, promotion and branding perspective - Global Management Series - Bell - Books - Goodfellow Publishers Limited - 9781910158951 - September 30, 2017
In case cover and title do not match, the title is correct

Marketing Communications: An advertising, promotion and branding perspective - Global Management Series

Bell

Login to be notified when the product is available again
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Marketing Communications: An advertising, promotion and branding perspective - Global Management Series

Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

256 pages, 40 Figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2017
ISBN13 9781910158951
Publishers Goodfellow Publishers Limited
Pages 236
Dimensions 246 × 191 × 13 mm   ·   474 g
Editor Bell, Geraldine (Heriot Watt University, UK)
Editor Taheri, Babek (Heriot Watt University, UK)
Show all

More by Bell

See all of Bell ( e.g. Book , Paperback Book , CD , LP and Hardcover Book )