Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits - Sangeeta Waldron - Books - LID Publishing - 9781911671428 - February 18, 2021
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Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits

Sangeeta Waldron

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Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 18, 2021
ISBN13 9781911671428
Publishers LID Publishing
Pages 224
Dimensions 137 × 214 × 16 mm   ·   294 g
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