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This is Not the Way
Andy Reid
This is Not the Way
Andy Reid
Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn.
352 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | January 18, 2024 |
ISBN13 | 9781915635532 |
Publishers | Whitefox Publishing Ltd |
Pages | 352 |
Dimensions | 249 × 198 × 30 mm · 1.23 kg |