LinkedIn for Personal Branding: The Ultimate Guide

AMAZON #1 BESTSELLER - 2021 EDITION




Make a real impact on LinkedIn!




LinkedIn for Personal Branding is truly unique because it provides:




- Strategies on how to position yourself - not just a "how-to" on features

- Dozens of real examples and case studies

- Best practices for each profile section

- Six fresh new chapters about LinkedIn content with examples and strategies

- Writing prompts, ideas, and five persona examples for the About essay (summary)

- Five unique approaches to the work experience section

- Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career

- Ways to measure and improve your personal LinkedIn experience

- Strategies to build and leverage your brand on LinkedIn

- Online Reader Resource website with additional resources and links




Also, you will learn how to:




- Be more easily found via LinkedIn and Google

- Leverage images, videos, links, and new profile sections

- Optimize your profile for search and first impressions

- Attract prospects and employers with your profile and content

- Become a thought leader

- Build social proof with recommendations and endorsements

- Write an impactful headline

- Use best practices for Company page and Groups opportunities







This book is written for:




- Executives and future executives

- Business owners and future business owners

- Students and new grads

- Independent professionals or consultants

- Job seekers







Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.