A Primer on Consumer Behavior: A Guide for Managers - David W. Stewart - Books - Business Expert Press - 9781947441200 - July 30, 2018
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David W. Stewart
A Primer on Consumer Behavior: A Guide for Managers

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Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.

140 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 30, 2018
ISBN13 9781947441200
Publishers Business Expert Press
Pages 140
Dimensions 152 × 228 × 7 mm   ·   200 g
Language English  

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