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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
196 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 30, 2019 |
| ISBN13 | 9781949991017 |
| Publishers | Business Expert Press |
| Pages | 196 |
| Dimensions | 272 g |
