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More Than a Name: an Introduction to Branding - Required Reading Range
Melissa Davis
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More Than a Name: an Introduction to Branding - Required Reading Range
Melissa Davis
A modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.
240 pages, 200 colour illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 1, 2006 |
| ISBN13 | 9782940373000 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 240 |
| Dimensions | 221 × 301 × 27 mm · 1.29 kg |
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