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The Fundamentals of Branding - Fundamentals
Melissa Davis
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The Fundamentals of Branding - Fundamentals
Melissa Davis
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.
184 pages, 200 colour images
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 12, 2009 |
| ISBN13 | 9782940373987 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 184 |
| Dimensions | 200 × 229 × 16 mm · 666 g |
| Language | English |
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