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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition
David Craig
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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition
David Craig
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.
197 pages, 14 Illustrations, black and white; IX, 197 p. 14 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 26, 2021 |
| ISBN13 | 9783030653750 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 197 |
| Dimensions | 399 g |
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