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Consumer Behaviour Sarmistha Sarma
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Consumer Behaviour
Sarmistha Sarma
Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour.
435 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 30, 2014 |
| ISBN13 | 9789384588052 |
| Publishers | TechSar Pvt. Ltd |
| Pages | 435 |
| Dimensions | 150 × 220 × 10 mm · 564 g |
