Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future

Publisher Marketing: The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You ll discover how: ? Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ? Marketers have become today s mythmakers, providing society with explanation, meaning, and ritual ? Memorable stories based on timeless themes build legions of eager evangelists ? Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ? Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn t come just from telling great stories, but from learning to live them." Review Citations: Publishers Weekly 04/16/2012 pg. 52 (EAN 9781422143568, Hardcover) Choice 01/01/2013 (EAN 9781422143568, Hardcover) Contributor Bio:  Sachs, Jonah As the cofounder and CEO of Free Range Studios, Jonah Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. A constant innovator, his studio s websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.