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Small Is the New Big
Seth Godin
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Small Is the New Big
Seth Godin
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing.
| Media | Music CD (Compact Disc) |
| Number of discs | 1 |
| Released | July 24, 2006 |
| ISBN13 | 9781665168151 |
| Label | HIGHBRIDGE AUDIO |
| Dimensions | 150 g (Weight (estimated)) |
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