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Death to All Sacred Cows
David Bernstein
Death to All Sacred Cows
David Bernstein
In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
Media | Other N/A (Unknown format) |
Released | November 1, 2009 |
ISBN13 | 9781615877195 |
Label | Findaway World |
Dimensions | 117 × 198 × 30 mm · 158 g |
Language | English |
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