Foreign Advertising in China: Becoming Global, Becoming Local - Jian Wang - Books - Wiley-Blackwell - 9780813818283 - August 16, 2000
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Foreign Advertising in China: Becoming Global, Becoming Local 1st edition

Jian Wang

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Foreign Advertising in China: Becoming Global, Becoming Local 1st edition

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2000
ISBN13 9780813818283
Publishers Wiley-Blackwell
Pages 164
Dimensions 160 × 240 × 20 mm   ·   362 g
Language English  

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